Call for Chapter- Entrepreneurial Cosplay

Call for Chapter Proposals: Entrepreneurship/Intrapreneurship and Cosplay

The Editors of Entrepreneurial Cosplay: Building Identity, Brand and Business Acumen seek to fill one chapter opening in their anthology, under contract with Routledge UK.

Overview of the project

The book will take: 

“a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.

Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship – using entrepreneurial principles to enhance or further an existing concept, organization or product – the book showcases the ways in which cosplayers create new ideas, new ways of working, and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition, and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity.  

Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business Fan Studies, Visual Art Studies, and Gender Studies.”

The volume will be published as part of Routledge’s series: Studies in Media and Cultural Industries.

Placement of the chapter

The collection is divided into three sections:

  • Part 1: Ideas, Innovation, and Failure
  • Part 2: Intrapraneurship
  • Part 3: (Self)-Branding

The editors are currently seeking a chapter for the “Ideas, Innovation and Failure” section. We specifically seek chapter proposals from scholars working in the areas of entrepreneurship, innovation and iterative design. The focus of the section is on the entrepreneurial and intrapreneurial process, from idea generation, whether creating something new or evolving an existing idea, product, or service, to implementation, whether successful or not. This section also speaks to resiliency and perseverance, the ability of people to encounter failure and respond to it.  

The additional chapter will join two extant chapters titled:

“Entrepreneurial Cosplay: Success Maximization, Business Ownership, and the Entrepreneurial Mentality”

“Third Party Content Creators in Esport”

Details of length and scope

Proposals from all disciplines are welcome and junior scholars are welcome to submit.

Final chapters will be between 5,000 and 6,000 words and will be allowed no more than 3 charts, tables or images. Contributions must be original, not previously published work.

Authors in the collection will be expected to participate in peer review of other chapters in their section as appropriate.

Submission information and timeline

Interested scholars should submit abstracts of 1000 words (maximum) to the below address by October 1st, 2021. Contributors will be notified of decisions by October 15th 2021. Drafts of the proposed chapter will be due to the editors by March 1st, 2022.

Your abstract should describe your proposed chapter and the disciplinary len(es) you seek to take and the names of all planned contributors with a one or two line bio.

Submissions may be sent, with the subject line “Entrepreneurial Cosplay” to

Dr. Amy C. Lewis

Associate Professor of Management

Texas A&M University San Antonio